1377 El Camino Real
Menlo Park, CA 94025

Bonnie Biorn

Real Estate News
3 scripts for handling the ever-popular pricing objection
Mon, 17 Dec 2018 2:43:15
When a potential seller says, “We have to net X from our sale,” do you know exactly how to respond? Below are three scripts to help you overcome this and other common pricing objections to price the property right. read more»

6 tips for using YouTube to get more clients
Mon, 17 Dec 2018 0:33:20
YouTube can be a goldmine of leads for your business, not just leads but clients who close. Here’s the secret to getting YouTube to work for your business. read more»

6 tips for making your listing glow this holiday season
Mon, 17 Dec 2018 0:09:39
This time of year might be considered a quiet period for the real estate industry, but the holidays are actually a fantastic time to showcase your listing's special features. Here are six ways to make the most of the holiday season while your listing is on the market. read more»

When brokers become property managers
Mon, 17 Dec 2018 0:01:54
With their fingers on the pulse of the local residential real estate market, it’s no surprise that more and more brokers add to their acumen as property managers. According to U.S. Census estimates, the number of single-family rentals in the U.S. grew by 31% in the ten year period following the housing crisis of 2007 to 2016. read more»

Lessons from luxury travel you can use right now
Mon, 17 Dec 2018 0:01:51
Intuitive service. Meticulous hospitality. Exceptional customer experiences. These are essential in real estate — but they’re also the hallmarks of the luxury travel industry. read more»

6 steps to make 2019 your best year ever
Mon, 17 Dec 2018 0:01:41
Volatility in the market doesn’t mean you need to lower your expectations. I’m a firm believer that 2019 will be full of opportunity and can be your absolute #BestYearEver. If you agree, I’ve got six steps that should form the foundation of your success over the next 13 months. read more»

In 2019, think like a platform, not a brokerage
Mon, 17 Dec 2018 0:01:22
The real estate industry is at a pivotal moment. Change is not only coming; it’s already here. It’s disrupting the industry, and traditional brokerages are the ones most affected. read more»

Your 2019 business plan in 3 easy steps
Sun, 16 Dec 2018 0:02:57
The best plans are the simplest and most straightforward, and creating a business plan is mostly just a matter of collecting the thoughts and ideas you already have. In fact, you can create a great map to get you where you want to go this year in just three steps. read more»

11 ways agents fail (and how to avoid them)
Sat, 15 Dec 2018 2:00:07
The best way to avoid failure is to recognize — and sidestep — the major pitfalls. Here are 11 ways agents fail and how to evade the major problems.  read more»

Gone without a trace: New owners strip all signs of Harvey Weinstein from NYC townhouse
Fri, 14 Dec 2018 11:40:47
You won't find signs of Harvey Weinstein at his old New York home — the new owners have completely stripped the property of anything that could remind others of the disgraced Hollywood executive. read more»

5 cutting-edge home design trends to keep an eye on in 2019
Fri, 14 Dec 2018 9:42:11
As the new year draws near, homeowners are thinking about how to refresh their abode — whether it's buying a new set of pillows or a complete renovation. read more»

John Wayne’s old ranch marketed as great spot to grow weed
Fri, 14 Dec 2018 8:57:06
Called Rancho Pavoreal, the Riverside property once owned by John Wayne is listed on the market by Coldwell Banker for $8 million. read more»

The Inman Weekender, December 15-16, 2018
Fri, 14 Dec 2018 8:30:41
The week's top real estate industry stories, plus practical advice to use this weekend. read more»

Housing market expected to stabilize in 2019: Fannie Mae
Fri, 14 Dec 2018 7:30:28
Economic growth is expected to slow in 2019 which means stabilizing home sales and mortgage rates in the new year, according to Fannie Mae's economic and strategic research group.  read more»

The 17 markets with the most mega sales in the world
Fri, 14 Dec 2018 6:43:43
New York City, Los Angeles and Aspen are among the 17 markets with the most mega property sales in the world, according to a new report. read more»

Why tech and big money are going to clobber traditional real estate
Fri, 14 Dec 2018 3:00:17
A member of a prominent VC firm Andreessen Horowitz believes that big data, big money and changing consumer preferences will remake the industry. read more»

Can smart home devices help sell a home? Part 1: Setup
Fri, 14 Dec 2018 2:00:24
Inman is putting the ease of creating a connected home to the test in this three-part series. How easy is it to set up, and can smart-home tech actually help sell a house? Part 1: installation. read more»

6 reasons your investor clients don’t need a home warranty
Fri, 14 Dec 2018 1:37:56
Rental property owners often believe that having a home warranty for their rental properties is a smart idea, but that seemingly commonsensical notion is a waste of time and money. Real estate agents should never encourage their investor clients to purchase a home warranty — and here's why. read more»